CASE STUDY : DISCOVERY NUTRITION
PRODUCT MANAGEMENT
3p Group Solution
Discovery Nutrition, headed by a very dynamic and visionary leader, Mr Yatin Dua, is into manufacturing of nutritional product like health bars. Mr Yatin Dua's Vision is to establish a Discovery Nutrition as a leading manufacturer of high quality fortified snacks loaded with premium ingredients that make nutritional intake a delightful experience for consumers.
PRODUCT DEVELOPMENT APPROACH
- STEP 1 -
3p Group Solution
Product Conceptualization
1 Month
Product Conceptualization
1 Month
Understand the Formulation Requirements
Benchmarking Product
Basic Process and Technology
- STEP 2 -
3p Group Solution
Prototype Development
3 Month
Prototype Development
3 Month
Formulation Specifications
Prototype Laboratory Trials
Sensory Evaluation and Modifications
- STEP 3 -
3p Group Solution
Prototype Stage 2
4 Month
Prototype Stage 2
4 Month
Lab Scale Up
Shelf Life Studies
Product Manual
- STEP 4-
3p Group Solution
Scale Up
10 Month
Scale Up
10 Month
Scale Up Specifications
Technology Requirements and Evaluations
Scale Up Trial
KEY DELIVERABLES
The main objectives were to develop the formulation of Health Bar (Protein Bar) complying with international quality standards with enhanced palatability compared to similar products in the market
RESULTS
Discovery Nutrition has successfully launched health bars under the brand name Calibar with different levels of protein intake. This caters to the demands of a varied consumer base.
GALLERY
" RITCPL is a group of international collaborators and leading consultants. Their R&D support has led to the formulation of products with unmatched quality. "
Mr. Yatin Dua
Managing Director, Discovery Nutrition