CASE STUDY : GLOBAL CONSUMER PRODUCTS PVT LTD
PRODUCT MANAGEMENT
3p Group Solution
A firm with strategic investments from Goldman Sachs & Mitsui Ventures, ventured into the food industry to launch products in various packaged food segments and other FMCG products. Their aim was to ignite the youth consumer experience with innovative, mid-premium products and strong brand equity across emerging markets leading to rapid shareholder value creation.
PRODUCT DEVELOPMENT APPROACH
- STEP 1 -
3p Group Solution
Product Conceptualization
1 Month
Product Conceptualization
1 Month
Understand the Formulation Requirements
Benchmarking Product
Basic Process and Technology
- STEP 2 -
3p Group Solution
Prototype Development
3 Month
Prototype Development
3 Month
Formulation Specifications
Prototype Laboratory Trials
Sensory Evaluation and Modifications
- STEP 3 -
3p Group Solution
Prototype Stage 2
4 Month
Prototype Stage 2
4 Month
Lab Scale Up
Shelf Life Studies
Product Manual
- STEP 4-
3p Group Solution
Scale Up
10 Month
Scale Up
10 Month
Scale Up Specifications
Technology Requirements and Evaluations
Scale Up Trial
KEY DELIVERABLES
The main objectives were to develop the formulation of products in the confectionery, beverages and chocolate category with pan-India acceptability, and to identify the facility to scale up from lab test runs to commercial production. The company sees itself as an eclectic mix of Experience, Exuberance and Entrepreneurialism. Their aim was to attract passionate professionals to create a performance based culture. This could only be achieved by first creating a high-quality range of products.
RESULTS
Global Consumer Products finally invested just the right amount of capital and achieved the perfect recipe for success. Our research and development services combined with their entrepreneurial zeal to create a difference in this high-growth food industry. The brand Luvit evolved with an exciting mix of products in the chocolate and confectionery segment. They created a buzz, especially in South India and their demand is on a perpetual high.
GALLERY
" The birth of Luvit would not have been possible without Raghuleela. Hats off to the entire team for pulling this off with true dedication and expertise. "
Mr.Ashish Bhobe
Vice President Technical, Global Consumer Products Pvt Ltd