CASE STUDY : SUPREME NUTRIGRAIN PVT LTD
PRODUCT MANAGEMENT
3p Group Solution
A team of young entrepreneurs from Rajkot with diverse backgrounds entered the food Industry. Mr. Nilesh Kapuriya, the founder, has been instrumental in taking the company to new heights since its establishment in 2012. They're one of the most renowned organizations in the manufacture and supply of all types of noodles. We're honored to play a big part in making this happen. Noodles manufacturing is a complex process which requires state-of-the-art machinery and skilled manpower.
PRODUCT DEVELOPMENT APPROACH
- STEP 1 -
3p Group Solution
Product Conceptualization
1 Month
Product Conceptualization
1 Month
Understand the Formulation Requirements
Benchmarking Product
Basic Process and Technology
- STEP 2 -
3p Group Solution
Prototype Development
3 Month
Prototype Development
3 Month
Formulation Specifications
Prototype Laboratory Trials
Sensory Evaluation and Modifications
- STEP 3 -
3p Group Solution
Prototype Stage 2
4 Month
Prototype Stage 2
4 Month
Lab Scale Up
Shelf Life Studies
Product Manual
- STEP 4-
3p Group Solution
Scale Up
10 Month
Scale Up
10 Month
Scale Up Specifications
Technology Requirements and Evaluations
Scale Up Trial
KEY DELIVERABLES
The main objectives were to develop formulation plans for fried noodles, snacks and soups, to identify the technology and set up the entire manufacturing line in a given facility. They were resolute about maintaining utmost hygiene throughout the facility and in all operations. Our team took over the duties of product ideation, analysis, standardization, technical valuation, recipe audits, costing and assistance in scaling up. We also had to help them procure high-grade ingredients from certified vendors in the market.
RESULTS
Their vast infrastructure is in Rajkot (Gujarat), equipped with the best machines and high standards of hygiene. The modernized facility is segregated into various departments for smoother operations. With the help of advanced technology and intensive research and development, a range of delicious and unique food products emerged. Supreme Nutrigrain introduced the brand Zoopy in the market, specifically for instant noodles. They have gained a reputed stature in this domain.
GALLERY
" Thanks to Raghuleela and the entire 3P Group, we have been able to develop high-quality products and maintain international standards throughout. "
Mr. Nilesh Kapuriya
Managing Director, Supreme Nutrigrain Pvt Ltd